I was originally going to write a review of the MBO conference that Ade and I attended on Friday. I was going to discuss some of the great speakers like Douglas Karr, Pat Coyle, and Pat East but a funny thing happened Friday night when I got home. I had that post conference [...]
“The greatest trick the Devil ever pulled was convincing the world he didn’t exist.” - Verbal Kint, Usual Suspects.
The exact opposite statement can be made about the National Retail Federation and Cyber Monday - The greatest trick the National Retail Federation ever pulled was convincing the world Cyber Monday did exist.
By all accounts the Monday [...]
Steve Rubel had an interesting post yesterday about new ways to approach marketing called The Moneyball Marketing Era, which is a reference to the popular business/baseball book from Michael Lewis that immortalized Billy Beane as one of the most innovative front office manager’s in the history of baseball.
Essentially Rubel states that marketers need to find [...]
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