Recursive Function

Recursive Function Blog

Archive for November, 2007

Money Ball Marketing

Thursday, November 15th, 2007

Steve Rubel had an interesting post yesterday about new ways to approach marketing called The Moneyball Marketing Era, which is a reference to the popular business/baseball book from Michael Lewis that immortalized Billy Beane as one of the most innovative front office manager’s in the history of baseball.
Essentially Rubel states that marketers need to find [...]

Lunch With Guy Kawasaki

Friday, November 9th, 2007

Yesterday we had a great opportunity to attend a lunch in downtown Indy in which Guy Kawasaki was the keynote, and gave a presentation about the Art of Innovation. The lunch was part of the Indiana Entrepreneurship Week, presented by TechPoint. Besides the poor job of marketing by the organizers (Guy [...]

You need a product road map

Friday, November 9th, 2007

I enjoyed the 37signals book and agree with a lot of their philosophy, but was baffled by today’s article, You don’t need a product road map.
The article makes a lot of assumptions about people who have a product road map:

They add all feature requests to the road map
They don’t do due diligence before adding features [...]

Twitter Batch Search

Wednesday, November 7th, 2007

I was searching Twitter a few days ago, looking for people I know that might be twittering. I was surprised to find out that there was no mechanism to perform a batch search. The only way is to give Twitter your GMail username and password so it can search your contacts, and I’m [...]

Book: Optimizing for the iPhone and iPod Touch

Friday, November 2nd, 2007

August’s new book, Optimizing Your Website for Mobile Safari, just hit the web. It’s a great read for web designers and developers who want to better understand how to build websites that work well in Safari on the iPhone and iPod Touch. From the website:
You’ll learn about how the browser works and [...]